Skip to main content

EcoMundo's Blog


Tips & tricks for chemical risk management


Mascotte blog

Common criteria for cosmetic product claims

On 10 July 2013, the European Commission published the list of "common criteria for the justification of claims used in relation to cosmetic products".

This Regulation is binding and directly applicable in all Member States.

Its main objective is to protect the end user by guaranteeing his understanding of the cosmetics product’s claims relating to its function, content and effects.

Once he is aware of the products characteristics and qualities, he can then make an informed decision based on his needs and expectations. This will in turn promote innovation and competition.

The list is as follows:


  • Legal compliance: eg. you cannot “convey the idea that a product has a specific benefit when this benefit is mere compliance with minimum legal requirements”.
  • Truthfulness: eg. “If it is claimed on the product that it contains a specific ingredient, the ingredient shall be deliberately present”.
  • Evidential support: eg. the claim must be based on the most recent evidence, studies and data.
  • Honesty: eg. "Claims shall not attribute to the product concerned specific characteristics if similar products possess the same characteristic"
  • Fairness: eg. cosmetic product claims must be objective and not denigrate competitors.
  • Informed decision-making: eg. claims must be understandable and clear to the average user.

See Regulation (EU) No 655/2013 for more information.


EcoMundo's services


Contact us



Do not hesitate to contact our expert Sylvain De Backer by phone on +33 (0)1 83 64 20 54 for Europe and for North America please dial + 1 (778) 231-1607 or send an email at [email protected].



Related articles


vignette blog

How to make cosmetic claims in Europe

Cosmetic claims are the best tools for marketing and communication purposes but they...
Read more

vignette blog

8 cosmetic claim examples to avoid

The report from the ARPP (French advertising self-regulatory organization) on Advertisement...
Read more

vignette blog

How to substantiate your cosmetic claims?

laims are usually considered as the most powerful tool of the marketing process...
Read more

Share this post

Submit a question to our experts

The comment language code.

Filtered HTML

  • Web page addresses and email addresses turn into links automatically.
  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id> <p> <br> <span> <img src alt height width data-entity-type data-entity-uuid data-align data-caption> <i>
  • Lines and paragraphs break automatically.